💥How to Build Your Athlete Brand Without the Spotlight

Hey there,

Welcome to The NIL Playbook, your trusted guide to unlocking your Name, Image, and Likeness (NIL) potential. Whether you’re just starting out or looking to elevate your brand, this newsletter delivers actionable insights that work in the real world.

Today, we’re focusing on two key topics: how to build a brand that sells, and the inspiring story of a high school star who turned down a $750,000 NIL offer to stay true to their roots.

I’m Justin Thompson, and my journey in the NIL space began with humble beginnings at Wichita State University, where I learned the ins and outs of sports from the ground up. With experience in digital marketing and growing a newsletter audience from scratch, I’ve developed strategies that prove you don’t need a massive platform to succeed.

Let’s dive in and explore how you can authentically build your brand and redefine your value as an athlete.

Let’s get started!

— Justin Thompson

Breaking News

High School Star Turns Down $750K NIL Offer to Stay Home

In a bold move that’s turning heads across the high school football landscape, 2027 four-star EDGE rusher Cameron Pritchett of Thompson High School (Alabama) has reportedly declined a $750,000 NIL offer that would have required him to transfer to an out-of-state school .​ (More)

This marks the second time in two years that a Thompson player has turned down a major NIL deal. Last year, quarterback Trent Seaborn rejected a seven-figure offer from a trading card company. Both decisions reflect the influence of head coach Mark Freeman, who emphasizes legacy and long-term development over immediate financial gain.​

Why This Matters for Athletes, Parents, and Coaches:

Pritchett’s decision underscores the importance of evaluating NIL opportunities beyond the dollar amount. Factors such as personal development, team culture, and long-term goals should play a significant role in such decisions.

Key Takeaways:

• Evaluate the Full Picture: Consider how an NIL deal aligns with your long-term aspirations, both athletically and personally.​
  

• Understand State Regulations: Be aware of your state's laws regarding high school NIL deals, as they can vary significantly.​
  

• Seek Trusted Guidance: Consult with coaches, family, and advisors to make informed decisions that prioritize your overall well-being and future success.​

Pritchett’s choice serves as a reminder that while NIL opportunities can be lucrative, they should be approached with careful consideration and a focus on long-term development.​

Weekly Playbook

Stop Promoting Yourself. Start Positioning Yourself.

Too many athletes think branding = showing off. But here’s the truth: You’re not the hero—your audience is. You’re the guide. The mentor. The one who shows them how to win, grow, or overcome.

🧠 MINDSET SHIFT: You’re Not Just an Athlete—You’re a Transformation Story

Ask yourself:

• What struggle have I overcome?
  

• What values do I live by that others admire?
  

• What “before vs. after” story am I telling through my content?
  

This is how you attract emotional attention, not just likes. It’s also how brands see you as a strategic partner, not just a paid post.

🔧 TACTICAL MOVE: Use the “Before-After-Bridge” Formula in Your Next Post

Use this storytelling format:

Before – “I used to struggle with [problem].”

After – “Now, I [solution/result].”

Bridge – “Here’s what helped me get there…”

👇 Example for a college athlete:

“A year ago, I was doubting myself after getting benched. Now I’m leading the team. What changed? My mindset and my morning routine.”

Why it works: It’s human, relatable, and builds a personal connection. NIL deals start with trust, not just talent.

📈 NIL COMPLIANT TIP: Storytelling ≠ Endorsement

When you share personal stories, you’re not violating NIL rules because you’re not explicitly promoting a brand or product—you’re sharing your journey. Just be sure to:

✅ Avoid using school trademarks/logos unless permitted

✅ Disclose paid partnerships clearly

✅ Keep content personal, not promotional (unless it’s a signed deal)

🔁 ACTION STEP:

Create 1 post this week using the “Before-After-Bridge” formula.

Tag me in it or send it when you’re done—I’ll help you refine it. 🧠💬

Want help customizing your “Before and After formula”? Reach out me in the NIL Playbook Community or book an NIL Consultant call with me and I would be happy to help you get started on your journey.

Till then—stay loud, stay you. ✊

Justin Thompson
 NIL Specialist

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Tom Brady Gave Juju Watkins Injury Advice During Pete Carroll’s Class at USC

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He surprised his class with NFL legend Tom Brady and USC superstar JuJu Watkins, where JuJu was able to ask Brady about ACL injury advice.

Imagine missing class that day!

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