💥 He Left a Top 5 Program... and Still Got Paid

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True Story:

When Caleb Williams transferred from Oklahoma to USC, people thought he was risking it all.

New system. New city. New stage.

But what happened next?

He doubled down on his brand — not just his football.

He trademarked “CALEB CARES,” launched his own foundation, and closed deals with Beats, Dr. Pepper, and Fanatics.

And this was before he became the Heisman winner.

Caleb understood something most college athletes miss:

You don’t transfer your platform — you carry your brand.

This is Commandment #4: Transfer your school, not your brand.

A coach can bench you. A school can change your jersey.

But your brand? That’s yours forever — if you build it right.

Most athletes wait until they’re “starting” to start.

Caleb didn’t wait. Neither should you.

If you're only posting highlights and hashtags, you’re playing checkers while others are playing chess.

Ready to build a real athlete brand?

The NIL Notion Planner is your free first step.

✅ Track your pitches
✅ Plan your content
✅ Set weekly goals
✅ Stay NIL compliant

And when you're ready to look like a pro?

Add the Canva Brand Kit Templates or Sponsorship Proposal Kit to your playbook.

No guesswork. Just growth.

Start here → Join the NIL Playbook Hub

Let’s get to it,
— Justin
 Founder, NIL Playbook