💥 He didn’t just win the race... he owned the moment.

Join the NIL Playbook Hub (7-day free trial with code: PLAYBOOK)

Let Me Tell You About Erriyon Knighton.

At just 20 years old, he’s already faster than most Olympians. But that’s not why brands like Adidas signed him. It’s how he shows up.

Knighton doesn’t flood his feed with noise. He lets performance set the tone — then amplifies it with strategy.

His race clips? Cinematic.
Captions? Minimal, but memorable.
Sponsorships? Aligned with his pace, not just the money.

Every post has a purpose. Every frame builds a legacy.

What does this mean?
Too many athletes chase clout with chaos.
Knighton’s brand? Built on clarity, storytelling, and staying in his lane — literally and digitally.

He’s not just in the spotlight.
He orchestrates it.

What’s This Got to Do With You?
Whether you’re a 4-star recruit or just cracked your first D1 lineup… the world is watching.

You don’t need millions of followers.
You need message-market-media alignment.

That’s what NIL Playbook Hub helps athletes like you do:

• Plan out posts that make brands lean in (NIL Notion Planner – Free)
  

• DM brands without sounding desperate (Pitch & Outreach Templates – $7)
  

• Look polished even if you just started (Canva Brand Kit Templates – $12)
  

Knighton didn’t wait to go viral.
He built brand equity, brick by brick.

So ask yourself:

Are you just posting... or are you positioning?

Your Move
Start with the NIL Notion Planner (100% free).
Track your content. Sharpen your brand story. Build from there.

Because the NIL era isn’t just about how fast you run.
It’s about how far your brand goes.

Want another athlete breakdown? Say the word.
Or type “playbook premium” and I’ll show you how to go next level.

Let’s build something that lasts. 

— Justin , NIL PLaybook Founder