💥 $15.2M says the game just changed

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True story:

Texas Tech just dropped $15.2 million on NIL contracts.

That’s second only to Texas.

Yeah... Texas Tech.

Not Bama. Not Georgia. Not even Ohio State.

They’re locking in players with multi-year deals, backed by deep-pocket donors.
And suddenly? The “less recruited” programs aren’t so less anymore.

Lesson?

Money talks.
But structure whispers.

Because NIL isn’t just about who throws the biggest bag.

It’s about:

• Real contracts
  

• Legit deliverables
  

• Legal lines you don’t want to cross
  

And with the feds stepping in (yep, there’s an Executive Order now), the wild west days are winding down.

So what now?

If you’re a coach, parent, or collective leader…

You better know:

• What counts as pay-for-play
  

• Why the Wisconsin v. Miami lawsuit should scare you
  

• When a $4M rumor is just smoke (like with Nico Iamaleava)
  

And how to help your athlete transfer smart during this surprise NCAA window.

Bottom line?

This ain’t extra credit anymore.

NIL is the test.
Contracts are the answers.
And if you don’t read the fine print, someone else will.

More stories like this coming your way.
Stay sharp. Stay clean.
And never forget—the game behind the game is changing fast.

—Justin, NIL PLaybook Founder

P.S. If you need a quick NIL gut check, start with this:

👉 Join the NIL PLaybook Hub